Evolved Marketer Programme

BUILD AN
AI-NATIVE
WORKFORCE.

Stop running pilots. Start transforming workflows. We embed AI-native marketing professionals that turn your marketing team into an AI-proficient powerhouse.

Featured InThe Drum
Abstract representation of AI transformation

THE REALITY GAP

Marketing leaders are under pressure to deliver more with less. AI promises the world, but rarely delivers beyond shiny experiments.

01

Performance Pressure

More campaigns, more personalisation, shorter timelines. The demand for output is exponential, but resources are linear.

02

The Adoption Gap

Investments in tools and training yield minimal change. Teams revert to old habits once the workshop ends.

03

Isolated "Nerds"

A few individuals become power users, but their practices don't spread. AI remains an individual superpower, not a team capability.

04

CEO Mandate

Leadership now demands an AI-first organisation. The pressure is on to build an AI-proficient workforce that drives measurable transformation.

!

The Insight

The bottleneck isn't tools. It's mindset and lived examples. Change sticks when someone next to you shows you a better way.

EMBEDDING AI-NATIVE MARKETERS

We don't just train. We embed Evolved Marketers: highly AI-proficient marketing specialists, directly into your teams to perform core roles (e.g., Social, Content, Demand Gen, Ops) while driving transformation.

  • Join your team as colleagues, not consultants, with a clear objective: to perform their role at 10x efficiency.
  • Influence everyone around them toward a better, AI-powered way of working.
  • Rely on empathy and coaching rather than being the “shiny star.”
  • Spread habits quickly like a positive virus, creating a faster, more effective way to drive change at scale.

What makes an Evolved Marketer Different?

Deep Generative AI Expertise

Deep Expertise

Combining deep domain knowledge with AI mastery, they understand enterprise workflows and pinpoint automation opportunities. They come equipped with pre-built, field-tested prompts and agents to deliver quick wins and lasting efficiency.

Proven Transformative Use Cases

Proven Use Cases

Real-world experience in cost reduction, speed-to-market acceleration, and scope expansion. No theory, just results.

Soft Skills & Teaching

Teaching & Empathy

They sit next to your team, understand their fears, and guide them. They inspire rather than intimidate, turning skeptics into champions.

AI-Native Mindset

AI-Native Mindset

Default to asking "How can I automate or augment this?" before doing anything the traditional way. They see AI as a core collaborator, constantly seeking leverage, experimenting, and building reusable systems.

ROLES WE DEPLOY

We staff a wide range of marketing functions with AI-native professionals. Here are just a few examples of the roles we fill.

01

AI-Native Copywriter

Produces high-quality content at 5x speed using custom GPTs and prompt chains.

  • Builds brand-voice aligned style guides
  • Automates SEO meta-data & variations
  • Scales content for multi-channel distribution
02

AI-Ops Manager

Streamlines marketing operations by connecting tools and automating manual workflows.

  • Automates reporting & dashboarding
  • Connects disparate data sources (Zapier/Make)
  • Optimizes project management flows
03

AI-Social Lead

Manages end-to-end social strategy with AI-assisted creation and scheduling.

  • Generates visual assets & captions instantly
  • Analyzes sentiment & trends in real-time
  • Personalizes engagement at scale

WHY WE ARE DIFFERENT

We bridge the gap between execution and transformation.

FeatureTraditional AgencyManagement ConsultantEvolved Marketer
Primary RoleVendor / OutsourcerAdvisor / StrategistColleague / Team Member
Core OutputCampaign DeliverablesStrategy Decks & SlidesExecution & Workflows
AI ApproachBlack Box (Internal Use)Theoretical FrameworksTransparent & Hands-On
Cost ModelRetainer / HourlyHigh Project FeesFlat Monthly Fee
Legacy Left BehindDependency on AgencyStrategic RoadmapUpskilled, AI-Native Team

THE DUAL MANDATE

1

Business Impact

Deliver outsized performance on business-as-usual KPIs using AI-powered workflows. Do the work of multiple marketers in a fraction of the time.

2

Workforce Evolution

Transform the team from within by modeling, coaching, and co-building AI workflows. Leave behind an AI-native workforce that keeps compounding value.

9 - 12

Months Typical Engagement

THE EVOLUTION PROCESS

Phase 0: Scoping & Design

1-2 Weeks

Understand org structure, culture, roles, workflows, tech stack and tech ecosystem. Define target outcomes, success metrics, and the engagement model.

Phase 1: Selection & Chemistry

Weeks 1-2

Chemistry meetings and selection of the Evolved Marketer who best aligns with the team’s culture, technology stack, and domain expertise.

Phase 2: Onboarding & Baseline

Weeks 3-4

Evolved Marketer joins the team, shadows members, identifies quick wins, and co-creates a 90-day evolution plan.

Phase 3: Embedded Delivery

Months 1-3

Takes on BAU work using AI workflows. Runs pair-working sessions, workshops, and builds team-specific AI playbooks.

Phase 4: Scale & Handover

Months 3-6

Formalise workflow libraries, identify internal champions, and transition ownership to the team.

THE VALUE FOR YOUR ORGANISATION

For Leadership

  • Increased output without headcount growth
  • Faster time-to-market and rapid iteration
  • Sustainable in-house AI capability
  • Better ROI on existing AI tool investments

For Marketers

  • Career insurance: become more valuable
  • Less drudgery, more creative strategy
  • On-the-job learning by doing
  • Confidence in producing better work faster

For Finance

  • Flattened headcount growth curve
  • Reduced reliance on external agencies
  • Better utilisation of existing payroll
  • Avoid constant contracting/layoff cycles
Case Study

FLATTENING THE
HEADCOUNT CURVE

Algomarketing has worked with the Google Cloud marketing team for over eight years, providing top marketing specialists. Historically, as campaign volume and complexity rose, headcount grew predictably. During peak seasons, we regularly helped the team ramp up temporary resources.

After introducing Evolved Marketers, we observed a dramatic shift over six months: the headcount growth trajectory slowed and then flattened, even as campaign volumes continued to rise.

The evolved team absorbed peak workloads through higher productivity. The result: reduced resource overhead, improved margins, and embedded AI proficiency that changed the future economics of the marketing function.

Headcount Growth vs. Intervention

M1M2M4M6M8M10M12M14M16M18015304560HeadcountEvolved Marketers Embedded
Historical
Forecast (BAU)
With Evolved Marketers
40%
Reduced Staffing Costs

Significantly lower temporary headcount needs during peaks

2.5x
Output Multiplier

Same team handling over twice the campaign volume

6mo
Transformation

Measurable economic impact visible within half a year

READY TO EVOLVE?

Join the innovators shaping the future of work through our Evolved Marketers

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Google logo
Reddit logo
OpenAI logo
Cisco logo
Zoom logo
Stripe logo
Hexagon logo
EQS logo
Google logo
Reddit logo
OpenAI logo
Cisco logo
Zoom logo
Stripe logo
Hexagon logo
EQS logo
Google logo
Reddit logo
OpenAI logo
Cisco logo
Zoom logo
Stripe logo
Hexagon logo
EQS logo
Google logo
Reddit logo
OpenAI logo
Cisco logo
Zoom logo
Stripe logo
Hexagon logo
EQS logo
Google logo
Reddit logo
OpenAI logo
Cisco logo
Zoom logo
Stripe logo
Hexagon logo
EQS logo

Don't let your team get left behind. Embed a Human Change Agent and start building your AI-native workforce today.

FREQUENTLY ASKED QUESTIONS